“In recent weeks, Twitter has greatly expanded its tolerance for hate, negativity and misinformation,” Phil Birsh, Playbill’s chief executive, and Alex Birsh, its chief operating officer, said in a statement. It said it would focus its social media efforts on Facebook, Instagram and TikTok. On Friday, the theater publication Playbill also said it would stop posting to its Twitter account, which has 412,000 followers. “The immediate future on this platform, which essentially is the news cycle, is pretty bleak from a disinformation standpoint,” Mr. Musk wrote, “Comedy is now legal on Twitter.” But the Twitter pranksters did not draw laughs from many brands. In one of his earliest tweets as the new boss, Mr. Eli Lilly’s stock tumbled more than 5 percent in morning trading on Friday and was still down more than 4 percent at the close.Īn internal Twitter log seen by The Times showed that more than 140,000 accounts had signed up for the new Twitter Blue as of Thursday.
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One impostor account with a check mark masqueraded as Eli Lilly, tweeting on Thursday that the pharmaceutical company would provide free insulin to its customers. On Wednesday, accounts that had paid for the new Twitter Blue - among them parody accounts, conspiracy theorists and white nationalists, according to Media Matters for America - started to get their check marks. Griffin was later suspended from Twitter. “Going forward, any Twitter handles engaging in impersonation without clearly specifying ‘parody’ will be permanently suspended,” he tweeted on Sunday after some Twitter users, including the comedian Kathy Griffin, changed their profile photos and display names to mimic his account. Musk also appeared cognizant of the dangers of impersonation on the service. After deliberation about the spread of political misinformation, the company paused the debut of the check marks until after Tuesday’s midterm elections.
Musk’s new Twitter Blue, which is available only in the United States, Canada, Australia and New Zealand, was rolled out last Saturday, but without features including the check marks. The social media platform now has a work force of fewer than 2,000 employees, down from 7,500 when Mr.
Musk said that Twitter was recovering financially after seeing a 50 percent decline in ad revenue, making one of his first public disclosures about the state of the social media company since he purchased the company last year. Licensing Music: Twitter is said to have explored the licensing of music rights from three major labels before negotiations stalled after Elon Musk’s takeover of the company last year.People might get check marks on their accounts and spread falsehoods just to make a buck, he added. Graham Brookie, a director at the Atlantic Council’s Digital Forensic Research Lab, which studies online misinformation, said the quality of information and the credibility of content on Twitter could suffer if fraudsters created confusion and amplified lies. The impersonation and pranking could have serious consequences. Musk - who took over the service last month in a $44 billion buyout - to gleefully sow chaos. While Twitter has long contended with falsehoods and toxic speech, some users are exploiting the changes made by Mr. Twitter, the so-called global town square, with about 240 million users, has descended in recent days into a messy swirl of accounts pretending to be high-profile brands and sending disruptive tweets. “We need to urgently roll out official labels for big advertisers due to impersonation,” a Twitter engineering manager wrote in an internal message seen by The New York Times. Musk’s electric car company, and bragged about using child labor.īy Thursday night, the disorder on Twitter seemed to have become too much for Mr. One account with a check mark pretended to be Tesla, Mr. Twitter accounts with check marks posed as companies like Eli Lilly and PepsiCo, sending spoof messages about free insulin and the superiority of Coca-Cola.
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The parody accounts were proliferating on Twitter.Īfter Elon Musk, Twitter’s new owner, revamped a subscription service to give users a coveted verification check mark for $8 a month, users began abusing the program this week.
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